The Ask

Brand

The YouNeedThis Snacks creates plant-based versions of everyone’s favorites.

Business Challenge

Brand Share: YouNeedThis is still a relatively new brand; we need to increase its target audience’s perception of and engagement with it through social media posts.

Objective

Generate 1,500 link clicks for users to get a free bag of YouNeedThis Snacks. Inform audiences of where the new snacks are available near them.

Target

Students on the following University campuses: Florida State, U of Flordia, Georgia State, U of Georgia, U of Kentucky, U of Texas-Austin, U of Tennessee, U of Central Florida, U of South Florida, U of Texas-Austin, and Kennesaw State U

What did grace do?

Project Management

Managed 40 influencers during their two campaign rounds on Instagram and TikTok.

Copywriting & Graphic Design - Creative

Designed IG Stories for campaign influencers to post on their accounts throughout the campaign. Edited photos from influencer creators to be posted to their feeds.

Wrote captions for each influencer’s campaign posts — based on messaging strategy from the client and the creator’s profile or niche.