Affirmational Jewellery is created to remind you of your worth.

YOU ARE ADORED.

The Ask

Brand

I Am Adored is an online company based out of London, UK, which sells a mix of jewelry between boho-chic and affirmational.

Business Challenge

Brand Share: To amplify I Am Adored’s presence online and overcome obstacles such as low popularity and minimal web traffic.

Objective

To clear out excess inventory and enhance sales, we are implementing a strategic increase in post frequency on social media platforms.

Target

Women in the UK, across age groups (the two major groups were 20-35 and 36-50+)

Women who are interested in fashion and jewelry but don’t want to spend £40 on one piece of jewelry. They have a boho-chic style that tends to be more minimal daily.

Words of affirmation are one of her love languages, so seeing a bangle that says, ‘She is Adored’ every time she looks down would mean a lot to her.

What did grace do?

Project Management

I managed the brand’s blog/website and social accounts on Instagram, Twitter, Facebook, and Pinterest, seeking approval from the brand’s founder as needed.

Photography, Graphic Design, modeling, copywriting - Creative

Designed IG stories to be posted on the I Am Adored accounts throughout my internship.

Created and executed photoshoot concepts. Photography, modeling and editing photos to be posted to Social Media and the brand website.

Wrote articles to be posted to the brand’s blog, featuring different pieces in the collection, trends on the market (both existing and forecasted), and applicable news/media stories.